Investments: An Introduction (with Thomson ONE - Business School Edition and Stock-Trak Coupon)

Editorial Review:

Gain a clear understanding of today's most important investment topics--from the fundamentals you need to prepare for the CFP exam to more advanced issues that will help you develop strong investment skills for today's business world. Mayo's INVESTMENTS: AN INTRODUCTION, 9e--the text of choice for the College of Financial Planning--minimizes the focus on math for a clear, user-friendly presentation. You'll learn to make sound investment decisions with this book's emphasis on the individual financial planner's perspective and the fresh, ongoing Financial Advisor's Investment Case that continues throughout each chapter. Internet assignments demonstrate how to use technology for actual investments, while expanded coverage of key topics such as stock valuation ratios, stock repurchases and dividend payments, and globalization of financial markets prepares you for tomorrow's investment challenges. A new CengageNOW online learning system with a personalized study plan helps you maximize study and earn the grade you want. The book's Thomson ONE™-Business School Edition lets you access the same financial analysis tool used on Wall Street every day. Whether you are preparing for a career in finance or general business, INVESTMENTS, 9e, offers the engaging investment details that will further your success in this course and beyond.

Customer Reviews:

Avg. Customer Rating: 4.0 / 5.0

Student Use.:

The text book is well written and well organized. One concern is the preface. It depicts a website for the book indicating availability of student resources including an Investment Analysis Calculator. The web site has changed and the publisher has acknowledged that there are no student resources available.

One of the best basic finance textbooks:

Mayo is a clear writer who has a knack for making this material easy to understand. You may wish to compare to his other ( less expensive) textbooks that are even more basic and understandable. You should also look at the textbooks written by Bodie, Kane and Marcus. These books are somewhat more technical. I guess that most students using any of these books are only buying what is assigned. Mayo is perhaps the easiest to understand.

I have the teacher:

Great book and great teacher...I won't sell this book because I've learned too much from it and it will help me later on in life I'm sure.

One word.........BORING:

This is by far the worst business book I have ever owned. I could hardley make it half a page without my mind wandering. It needs more real life examples to make it more appealing and understandable to the layperson.

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