SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate)

Editorial Review:

"Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market.".
--Bernice Ross, Inman News. .

The Millionaire Real Estate Series.
More than 1,000,000 copies sold!

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SHIFTS happen�

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Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!

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SHIFT explores twelve proven strategies for achieving success in any real estate market, including

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• Master the Market of the Moment: Short Sales, Foreclosures, and REOs.
• Create Urgency: Overcoming Buyer Reluctance.
• Re-Margin Your Business: Expense Management.
• Find the Motivated: Lead Generation.
• Expand the Options: Creative Financing.

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Customer Reviews:

Avg. Customer Rating: 4.5 / 5.0

Very well thought out:

This is a very well done book. It outlines shifting your thinking and shifting your business model to take advantage of changes in the marketplace. There is a section on short sales and foreclosures. Overall, a very good book.

Energized by the SHIFT:

SHIFT: "I have been professionally energized since I was introduced to the book called SHIFT by Gary Keller. In fact, I consider myself very fortunate to be one of the first among my peers to learn, practice, and implement the Twelve Tactics for Tough Times. In my 30+ years of residential real estate, I'm proud that I have weathered every cycle in the past, but today's circumstances are different... and this is the tool that I need now." Brad Osborne, CENTURY 21 Realty Group I

Shift:

Shift is a must read if your interested in real estate or understanding the market. This book allows agents and others to understand the steps we need to undertake when a market shifts from a sellers market to a buyers market and vice versa. Gary Keller helps readers understand the trends and cycles we are currently in and takes away the fear of trying to guess. We are given fabulous tools of charts and graphs to help others understand how to get their goals met in whatever type of market we are in. This is... more info

Timely and Relevant:

The information in the "Shift" is timely and perfectly relevant to the real estate market we are currently experiencing. I am a national instructor and have heard the buzz from agents in both the northwest and southwest parts of the Country about how valuable the information contained in this book is. This book encouraged me to take specific actions regarding my business that will ensure my success as I build my business in the current real estate market. SHIFT: How Top Real Estate Agents Tackle Tough Times... more info

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